let’s dive into design - follow the steps below to create 4 different iterations of a logo that builds off of your vision and represents your brand’s identity.
watch this video on logo critique to get some tips on how to visualize your brand’s logo and things to pay attention to when creating multiple iterations.
check out this article on the iterative design process and see how you can design one logo and build off of that design to create different variations to get closer to your ideal vision.
start sketching some ideas on paper so you have an idea of where you want to go when you start designing a vector based logo.
watch this video on logo creation using vectr. you will need to sign up for an account using an email address. keep in mind there are plenty of other youtube tutorials on how to use vectr (free adobe illustrator basically!) get in as deep as you want depending on the complexity of your logo.
submit your logos to virginia union university’s design lab team for feedback by sending your designs to designlab@vuu.edu with “brand launcher” in the subject line. you will receive feedback and suggestions for improvement within 2 weeks and your work will be assessed using this rubric.
